About Us

We are a small sized mineral cosmetic maker with a passion for the amazing health benefits mineral makeup has for your skin, so all our products are truly hand made and crafted with love in the beautiful Kent countryside.

Elemental Beauty mineral make up is so much more than conventional makeup, it is an undetectable veil that covers up skin imperfections flawlessly, evens out skin tone without blocking pores and actually helps to heal and renew your skin due to carefully selected active natural ingredients.

Our main ingredient in our mineral foundations is Titanium Dioxide which gives our mineral foundations better coverage than other brands that use a large quanitity of Mica. So if it's coverage you're after this is the mineral foundation for you!

Our love for animals means that we could never test our products on them.... All our products are tested on humans (consenting of course!) and made from natural ingredients approved for cosmetic use.

Wholesale Mineral Makeup - If you are in the beauty, health or retail trade we can supply you with trade price mineral makeup either supplied as our Elemental Beauty brand or supplied as private label mineral makeup. See this page for details.

Vegan- At Elemental Beauty we do not use any ingredients in our makeup that are derived from animals so you can relax - you won't be spreading dead beetles on your face with our minerals!

Halal- Our philosophy is to provide makeup that is natural and pure. We do not use any harsh chemicals, unnecessary additives, animal products or alcohols in our preparations. All preservatives are natural, such as grapefruit extract and Vitamin E.

Because our aim is to be as close to nature as possible in our skincare products, we believe that we naturally fulfil the strict requirements for Vegan makeup, Halal makeup and kosher makeup, although we have not as yet gone through any certification process.

Our carefully chosen, chemist approved, natural ingredients are:

Titanium Dioxide – For great coverage and a natural UV block to protect skin

Zinc Oxide – has wonderful healing properties and is anti-septic, anti-microbial, and fungicidal, so it can act as a treatment for sensitive or inflamed and blemish prone skin. Zinc Oxide offers protection from the sun by sitting on top of the skin scattering and absorbing the harmful rays, both UVA & UVB and is beneficial in reducing pre-mature aging of the skin & skin cancer due to its broad spectrum sunscreen.

Mica– For a silky application and blurring fine lines

Rice Powder  -  Reduces the appearance of enlarged pores and keep away shine, while giving your skin a smooth and silky appearance. It also has wonderful anti-inflammatory properties. 

Kaolin – Great for oil control allowing your makeup to last all day and be sweat resistant. It is also very good at effectively hiding imperfections and fine lines which is why we use it in our foundations and concealers. As the mildest of all clays, it is suitable for use on individuals who are managing skin conditions such as dryness, acne, rosacea, sun damage and cosmetic surgery recovery. Kaolin also aids in healing these skin problems.

Allantoin -  Known to produce rapid cell turnover and skin cell production by elimination of necrotic tissue, speeding up the general healing of the skin. Allantoin is, above all, used for its natural healing abilities for acne and rosacea and is perfect for the treatment of: skin sores, lesions, scalds, burns and sunburns, blemishes, spots, acne and skin eruptions, fissures and abrasions, impetigo, eczema and psoriasis.

Iron Oxides – These are natural inorganic pigments that colour our mineral cosmetics  beautifully.