Loading... Please wait...

Pure Mineral Foundation


A bit about our skin healing, pure mineral cosmetics...

  • Free from preservatives, dyes and bismuth oxychloride
  • Skin healing ingredients, perfect for sensitive or blemish prone skin
  • Amazing, natural looking coverage
  • Samples for just 99p
  • They now come packaged in a crystal clear jar with lockable sifter so no more powder spillages!


Our natural, mineral foundations are free from preservatives, dyes, oils and bismuth oxychloride - they are vegan too.

We have designed them with active antibacterial ingredients to improve the quality of your skin and they contain natural sunblocking ingredients too. Our main ingredient is Titanium Dioxide which gives our mineral foundations better coverage than others so if it's coverage you're after this is the foundation for you!  Made from natural ingredients with no harsh chemicals, preservatives or fillers, our silky soft foundations will soothe and protect your skin from the elements. If you have blemished, acne prone or sensitive skin then our mineral foundation with Allantoin is perfect for you as it will heal and soothe whilst concealing and protecting your skin. Either brush on dry or with a damp brush for a truly flawless finish.

They really are a skin treatment and cosmetic all in one pot!

Ingredients: Titanium Dioxide, Sericite Mica, Zinc Oxide, Silica Microspheres, Kaolin, Allantoin, Iron Oxides, Ultramarine, Chromium Green. Supplied in 30ml, jar with at least 8g of product.



Product Videos

Wet mineral foundation application - Night time look ()
  • Wet mineral fo...

Which Shade is Right For You?

Luminous - for extremely pale skin:
Oatmeal - very fair skin (warm):
English Rose - very fair skin (pink undertone):
Beige - fair skin (yellow undertone):
Nude - fair skin (warm tone):
Barley - fair skin (neutral tone):
Sunshine - fair to medium skin (warm):
Hessian - fair to medium skin (neutral):
Honey - medium skin (warm):
Bunny - medium skin (pink tone):
Blush - mediterranean skin:
Kitten - light olive (yellow tone):
Sand - medium olive (warm):
Tan - dark olive:
Cinnamon - medium dark (warm):
Cookie - dark (cool tone):
Nutmeg - (dark (warm tone):

Product Reviews

Write Review

  1. Eccellente 5 Star Review

    Posted by on 28th Sep 2017

    Coprente, non occlusivo, leggero e facile applicazione grazie alla nuova confezione. Da provare!!

  2. Fab - just not for sport! 4 Star Review

    Posted by on 6th Sep 2017

    I purchased this after reading on blogs how's much better mineral foundation is for your skin so I start to Google UK based companies that do proper pure mineral make up rather than the nasty High St alternatives. I haven't got any other mineral foundations to compare this to but I'm thoroughly impressed with it, the coverage is pretty decent and I've had a number of complaints about how good my skin looks compared to before! I would say the only downside about it is you have to have thoroughly moisturised skin before applying otherwise it gets "stuck" and looks "cakey". I've also noticed after sport where I've sweated a lot the foundation literally starts running off and/ or collecting in patches around my face - really not a good look! But other than that, it's great and I'd probably buy it again.

  3. The best foundation! 5 Star Review

    Posted by on 26th Apr 2017

    I found this company about 5 years ago after discovering mineral makeup & I have never used another foundation since. I used to have quite bad acne & this foundation covers everything. It feeels so soft & smooth on the skin & doesn't leave your skin feeling sticky like other foundations I've used.
    Also I'm so happy to have a foundation that matches my skin tone. Since I started using the foundation my skin has cleared up and now I only have to use a little each day. A little goes a long way. I'd highly recommend.

  4. Just perfect 5 Star Review

    Posted by on 5th Apr 2017

    I`m 62 with sensitive skin and most foundations irritate my eyes but not this one. I was a bit wary about using a mineral foundation because I didn`t want it to settle in my lines or make my face look dry. This foundation is just perfect. a quick dusting of it dry gives a light covering but this foundation comes into its own when used with a damp brush. It covers well, gives a lovely finish and enhances the skin. I`m a neutral shade (hessian) which is perfect for my pre Summer skin shade and I`ll mix in a little bronzer when my skin tans during the warmer months. If you`re older like I am then don`t be afraid of using this mineral powder, unlike others it won`t make you look dried out. I`m hoping to order the dewy finishing powder and a bronzer soon and then I`ll be all set up for a perfect complexion.

  5. Superbo 5 Star Review

    Posted by on 13th Sep 2016

    Il migliore di sempre. Migliore di qualsiasi fondotinta di alta fascia. Coprente, levigante, non occlusivo, leggero. La nuova confezione migliorata poi è ancora più pratica ed evita gli sprechi e la fuoriuscita di polvere. Non credo che lo cambierò più.

  6. Brilliant 5 Star Review

    Posted by on 30th May 2016

    I have suffered with rosacea for several years and have tried numerous make up and skin care products, none of which have helped....until now. Within a day of starting to use this foundation my skin felt so much better, and after a week was much clearer than it has been for a long time. Will definitely be sticking with this. Highly recommended.

  7. Excellent 5 Star Review

    Posted by on 16th Apr 2016

    I have worn so many (expensive!) mineral powder foundations and overall Elemental Beauty is the best that I've worn. I like that the coverage is very buildable and it conceals really well without a cakey or dry feel. I have worn it for months and find it very adaptable to the oily/dry changes of my skin. I also think the condition of my skin has improved (it is clearer and the odd blemishes heal really quickly with no mark). If I don't want a matte look to the skin I use the 'Dewy' setting powder on top to get that 'glowing' finish (this is an amazing powder - better than Smashbox, NARS and Guerlain!). Delivery service is excellent, and I loved the little weaved tote bag you get when you buy a few products together. I will definitely be expanding my collection with this range.

  8. Great Foundation! 5 Star Review

    Posted by on 15th Jan 2016

    Easy application, great coverage and feels like silk!

  9. Truely healing 5 Star Review

    Posted by on 30th Dec 2015

    I have combination skin with some mild acne and can honestly say this foundation (I've tried many) is the best I have ever used. It genuinely seems to speed the recovery of mild acne breakouts and doesn't irritate the worst ones, whereas other foundations can sometimes make them worse. It controls oil, application is a dream, easily build able coverage from light to heavy and my make up is done within about one minute. I wear this make up for day time and also night life and still feel confident. I've even slept in it and it hasn't made my skin worse! Removal is quick and easy, no orange marks and I highly recommend trying :)

  10. le meilleur de tous 5 Star Review

    Posted by on 21st Nov 2015

    Ce fond de teint fait un très beau rendu sur la peau. j'ai la couleur cinnamon qui est pile -poil ma teinte, pas besoin d'acheté deux couleurs differentes comme les grandes marques qui coûtent très chers.Je racheterais c'est sûr.

  11. Perfect Hue for Pale English Complexions 5 Star Review

    Posted by on 7th Sep 2015

    The Luminous shade is the best mineral foundation I have used. Pale or fair complexions are usually more sallow, but most manufacturers still make their lightest shades too pink. This foundation has a good clotted cream hue and blends seamlessly with bare skin. The coverage is subtle and can be layered without appearing 'caked-on'. Highly recommended!

  12. fantastic product 5 Star Review

    Posted by on 3rd Aug 2015

    After always being conscious about my skin, I was dubious about this mineral foundation but thought it was worth a try. Now it is the ONLY foundation that I will ever use. It is not heavy but offers good coverage and my skin feels like it can breathe. The pot lasts for ages and it is such good value. Try this product for yourself, you have nothing to lose and so much to gain

  13. Gorgeously flawless 5 Star Review

    Posted by on 22nd May 2015

    absolutely LOVE this mineral make up, he best I have ever used !

  14. lovely product 5 Star Review

    Posted by on 29th Mar 2015

    This is a really lovely light foundation, tried other mineral foundation but I prefer this one, good value for money too

  15. Fabulous 5 Star Review

    Posted by on 17th Dec 2014

    Since I tried mineral make-up over 6 years ago, I have used nothing else.
    I have very fair skin with yellow undertones and have struggled to find a mineral make up with no pink in it - this shade (luminous) is perfect for me
    This brand is just fabulous - lovely customer service as well - thank you

  16. Thoroughly recommend! 5 Star Review

    Posted by on 24th Oct 2014

    I have been won over by this foundation! It is super easy to apply, gives great coverage and makes your skin feel great. I thoroughly recommend!

  17. fantastic 5 Star Review

    Posted by on 26th Aug 2014

    This mineral powder is fantastic. I wanted a change from traditional make up as I found I was getting a lot of blemishes. The powder can be used for either light to medium coverage. I like this because it hides my really rosy cheeks which I hate! My skin looks glowing and healthy without looking caked on. I'm a beauty therapist so I'm going to be using this on my clients for weddings!


Gift Wrapping:

Options available


Recent Updates

Connect with us