Privacy Policy

Hi! This is our privacy policy and, if you landed here, it means that you want to learn how we process your personal data at 

Elemental Beauty,

 [email protected],

Little Conghurst Oast, Conghurst Lane, Hawkhurst, Kent, TN18 4RJ

and how we protect your privacy. We won’t let you down!   

Essential information we collect in operating our store, it is essential for us to capture some information about your device, such as  your IP address and information related to your visit when you browse our store. For example, this  might include time-stamp, the last page or product you visited, the indication that you logged in.  We do that in order to:   

● remember who you are after you log in so that you do not need to authenticate at each click; 

● monitor if our website is running with the high performance we are dedicated to providing; 

● let you browse between products without having to start back from the home page at each click; 

● remember if you put something in your shopping cart before you decide to checkout; and  

● control that your data is processed securely.   

We call the information mentioned above “essential information” and we collect it through the  use of cookies. Cookies are small text files that most websites uses. A website places cookies in the  web browser and then reads the information collected through the cookies every time the user  performs an action. We use cookies. Without enabling this mechanism and this kind of cookies  (first-party cookies), we could not provide you with the smooth experience that you expect while  you are navigating.    

Order information you expressly provide 

If you buy something from our store, we will need more specific information about you. To fully  process your order and ship the merchandise you selected, we need your personal data such as  your first and last name, your email address and your shipping and billing address. We also use  your contact and order information to send you communication related to the processing of your  order. We will ask you to provide this information in our “checkout page” before letting you  finalize your purchase with the payment.    


You can sign up for an account if you’d like. This will make us happy because it confirms your  interest in our store. It should also make you happy because we will remember your information  and, when you decide to buy our products, you do not have to provide all of your information over  again -- you just have to log-in. Before registering your account, we will ask you to expressly  provide your consent to this privacy policy. Only if you give us your consent, we will open your account. We also you the possibility to easily withdraw your consent and delete your account. Just  connect with us at the contact details at the bottom of the page.

Partial Purchases 

If you have started to buy one of our products, but have not completed the purchase, you may have provided partial information, such as your email. In that case, we might send you an email to remind you about your interest. If you are not comfortable in receiving further emails of this kind, we will give you a simple opportunity to opt-out. Your privacy means a lot to us and we will stop sending you these communications right away.   


If you have completed a purchase, we will send you an email to ask you to review the product you bought. We want to be sure that whether you love your purchase or have a complaint, you can share your opinion with other customers.       


We also use some specific information related to your visit, such as the timestamp of your visit, the  page or the product you viewed, where you are coming from (if you came to our store because you  clicked on an advertisement or you just opened our direct link). This is very similar to the “essential information,” but we use it to provide you with a personalized experience. The information on your visit provides us with insights on your interests and allows us to send you relevant communications. We capture this information through cookies, called a "beacon," that we allow you to block. ​[Add a link to your cookie policy here.]   

Other uses of personal data 

We may also use your contact information when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for our newsletter.

How do we process your information? 

We use an external provider to run our store, ​BigCommerce​. BigCommerce is based in the US and is a participant in the EU-US Privacy Shield Framework and committed to providing best-in-class service and data protection. You can check its participation in the Privacy Shield ​here​ on the  official site of The International Trade Administration (ITA), U.S. Department of Commerce.            

Through BigCommerce, we also use other, highly specialized external providers to provide the most competitive services. For example: 

● Payment: ​Our store is PCI-DSS compliant (a very strict industry standard with requirements for the security of credit card information), but we want to use accredited companies to process your credit card information. ​Our payment provider is Paypal.

How can you control your personal data? 

 If you are one of our customers who is in the EU, and we are specifically selling our products to the Member State where you are located, you have specific rights that we are honored to enforce  without undue delay: Access, Correct, Erasure, Port, Object. If you cannot exercise your choice on your account page or if you do not have an account with us, please reach out to us, at the contact details at the bottom of this page. We will be more than happy to help.   

How long do we keep your data? 

We keep your data for as long as you have an account with us. We also keep some data for security investigation. Most importantly, we have specific obligations for fraud detection and tax reasons.  Therefore, we might need to retain certain data even if you ask to delete it. ​[Specify any additional obligations here.]   

Do we have any legal obligations when handling your data? 

We might need to share your personal information to comply with applicable legal obligations such as keeping records for tax reasons or fraud detection. 

Who can you reach out to for privacy matters? 

You can contact our Data Protection Officer​ here:   

Nicola Farrington

[email protected]

Little Conghurst Oast, Conghurst Lane, Hawkhurst, Kent, TN18 4RJ, UK

Do you need to lodge a complaint? 

If you have any privacy complaint, you have the right to lodge a complaint with our supervisory  authority.

Any update? 

If we update our Privacy Policy to reflect a change or improvement of our services or a new legal  obligation, we will publish the new version on our website, and we will make it clear on our home  page ​ so it will be visible as you enter our store. ​